Selling EA. How to make the pitch.....

Some learning from today's workshop about selling EA to colleagues...

• dentify who you are pitching too
• Get a short pitch about what EA is - with some real-life examples, with a ‘burning platform’ proposal
• Be ready to answer ‘what you actually do’  -
• Be clear who does this stuff (do we employ an enterprise architect, wll the change team do this, will the iT people do this?)
• What are the benefits and costs - quantitative and qualitative (real cash value is difficult to articulate.  It’s about being able to do things better, ina more joined up way)
• What do you propose happens next?